Working with an artist like Adele is such a great process because her work has this incredible, calming flow to it. Water is a huge theme in her art, so we decided to make it the heart of her new brand identity, starting with her logo and flowing right into her exhibition invites.
The goal for her new logo was to create something that felt fluid and organic, almost like a signature drawn with water. We played with soft, flowing letterforms to create a mark that was personal to her and reflected the beautiful, immersive quality of her paintings.
When it came time to design her exhibition invites, we let that same watery theme guide us. The invitation wasn't just a piece of paper; it was designed to feel like a gentle current carrying a preview of her stunning work, creating a beautiful, cohesive experience from the moment you hear her name to the moment you step into the gallery.
The goal for her new logo was to create something that felt fluid and organic, almost like a signature drawn with water. We played with soft, flowing letterforms to create a mark that was personal to her and reflected the beautiful, immersive quality of her paintings.
When it came time to design her exhibition invites, we let that same watery theme guide us. The invitation wasn't just a piece of paper; it was designed to feel like a gentle current carrying a preview of her stunning work, creating a beautiful, cohesive experience from the moment you hear her name to the moment you step into the gallery.
