For a travel agency, the logo has to do so much at a glance—it needs to inspire a sense of adventure, feel trustworthy, and hint at the destinations you might explore. That was the mission for the new Delos Tours logo and brand identity.
The process involved exploring a range of custom logotypes, as you can see from the draft work, before landing on a final design that felt modern, friendly, and distinctly Greek. The three coloured bars in the "E" are a direct nod to the stripes of the Greek flag, immediately rooting the brand in its home. We then built out a colour palette that speaks to the core of Greek travel: the deep blue of the sky, the golden yellow of the sun and ancient ruins, and the bright turquoise of the Aegean waters.
The process involved exploring a range of custom logotypes, as you can see from the draft work, before landing on a final design that felt modern, friendly, and distinctly Greek. The three coloured bars in the "E" are a direct nod to the stripes of the Greek flag, immediately rooting the brand in its home. We then built out a colour palette that speaks to the core of Greek travel: the deep blue of the sky, the golden yellow of the sun and ancient ruins, and the bright turquoise of the Aegean waters.
